Why FBA Profit Is Harder to Calculate Than It Looks
Amazon FBA fees aren't a single flat percentage — referral fees vary by category, fulfillment fees depend on size tier and weight, and then there's storage fees, PPC advertising spend, and sometimes returns processing on top of all that. A seller comparing just "product cost vs. selling price" routinely overestimates their real margin, because the FBA-specific fee stack can eat 25-40% of the selling price before any profit is left. This calculator adds in every major FBA cost — product cost, selling price, FBA fulfillment fee, referral fee, and PPC spend — to show your actual net profit, margin, and ROI.